Advanced SEO Tips for Bloggers
Advanced SEO tips for bloggers
If you want to write your own, you can keep a diary. You create a blog because you want other people to listen to what you say or because you know that this is a valuable way to promote your website. After all, you need someone else to find you.
You already know the basics of search engine optimization - add keywords to your title and title, enter your meta description and promote your work on social media.
However, to truly stand out from the crowd in the highly competitive world of online content, you need to get further SEO tips. Here are some key modern SEO tips for starting your blogging strategy.
1. Make Keyword Research Part of Your Planning.
Regular bloggers know the importance of planning a calendar beforehand. If you don't take the time to plan topics and deadlines yourself, it will be difficult for you to be consistent in your publications. Take time every time you sit down to plan your calendar for the coming weeks, search for your keywords to determine which topics your target audience thinks about and what language they use to find information about those topics.
There are a number of helpful tools that you can use to do this. Google Keyword Planner is free and uses data collected by companies for people who are searched on the most popular search engines in the world. It contains information about how often users search for certain keywords, as well as similar keywords that users use for keywords that you specify.
You can also search for commonly used phrases by searching for similar Google searches in the "Also ask people" and "Related searches" sections of the search engine results page.
2. Focus on Long-Tail Keyword Opportunities.
Of course, you want to rank general keywords that mostly describe what you do on your blog. When you give health advice, appearing when searching for "health advice" means that many people will find you. But if you search for the term, you will find that you are competing with serious Bigwig. Your blog might not delete Harvard Health, WebMD, and Healthline for these top places.
But when you think about it, most people who are looking for health advice won't use general terms like this - they are looking for specific information, such as "the best exercise for high cholesterol" or "food to improve digestion." . "
These more specific searches are called long tail keywords. For most websites who want to improve their SEO, they are the main keywords to focus on your efforts. They are less competitive, so you have a better chance to appear on page 1 and actually get traffic for the moment.
3. Do SERP Research for Every Topic You Blog About.
Not all search engine results pages look the same. With the recent surge in large results, some searches create simple link lists, some contain answer fields, some contain product ads at the top of the results page, and some have local results maps that dominate the page.
Knowing what the search results page for the search terms you are targeting is very important to know how to optimize your blog posts, pinpoint the best places on the page, and ensure your content is noticed after you succeed.
4. Optimize for Rich Results When Relevant.
If your SERP research shows keywords that produce great results, the approach you take to optimize your content must be based on the type of results you get on this page. In some cases, this means you use a tagging scheme to highlight your content in the main results list. In other cases, this means that you optimize your blog posts to find featured snippets.
In one way or another, you need to know what you are aiming for to find the best approach to achieving this.
5. Optimize your SEO image.
Blogs can't be just about text. Every blog post that you post must contain at least one image and sometimes more. For people who are more familiar with words than with visualization, this can be a challenge. However, it is important not only to take the time to find good images for your blog, but also to use it as an opportunity to further optimize your search engine pages.
Each image that you put in a blog entry offers additional options for adding your keywords to the page. You can use alternative text, image file names, and maybe subtitle text (if you can do it in a natural and beneficial way for visitors) to include your use of keywords on the page. Here is another way to tell Google what the site is about.
6. Guest posts to relevant blogs.
The hardest part of SEO is making other websites link back to your site. One of the best ways for bloggers to link to their blogs is by creating valuable content for related websites. This can take a lot of work (you already know that good content works), but gives you the opportunity to reach a new audience and increase the SEO credibility of your website.
Identify several blogs that relate to the same or complementary topics that you write about and find out if they accept guest posts. Then, take the time to familiarize yourself with the types of posts they post and topics that are most popular with your readers before you start exploring blog post ideas that they can rate and write.
Be prepared to receive some disapproval, especially if you are targeting a blog with a large number of readers. However, with each guest post that you post, your blog is presented to a new audience and you have the option to create a link to your own blog. Just overdo it so your posts don't look like spam - keep one or two matching backlinks.
7. Add an internal link to your old post.
Internal links are not as valuable as external links, but they are still an important SEO tactic. Most bloggers already know how to look for links to old posts when writing new ones. How often do you want to check your old posts to find links to new posts since you published them?
From time to time, search your website for the most important keywords you have in mind for your latest posts. In old posts where you used this keyword or something similar, add a link to the new post with the keyword as anchor text. This is a fairly simple step that can make a real difference.
8. Update old posts to keep them up to date.
Creating new content regularly requires a lot of work. However, you can continue your work by checking your blog regularly to find good old posts that may be out of date.
Fill them with the latest information and valuable tips or insights that you missed the first time. This is very useful for posts that rank well but are not very good. So everything on pages 2 or 3 needs to be fixed, so you can try doing it well enough for the front page.
9. Include influencers in your blog posts.
As with guest posts, finding ways to deal with influencers is a useful way to make your blog accessible to a wider audience. This can mean interviewing them, quoting them, giving examples of something they do well in a blog post, or referring to the tips they provide on their website (with links)).
If you introduce them, you can access their radar and maybe make them share your blog posts with their audience, which can bring new perspectives and followers.
10. Try various content formats.
Although most blogs are about writing, this format is far more flexible than this. You can add images, videos, infographics and podcasts to your blog if you want.
Dividing into new content types may be just what you need to reach a new audience or connect with your current audience in new ways. Experiment a little to see how you want to work with the new format and whether they produce more releases, more links to your posts or more engagement with your audience. Each content format deserves more.
Blogging is one of the best things you can do to improve SEO, but blogging and posting alone are not enough to compete. Creating regular content that is always good is the hardest part.
By doing a little extra work to simplify the hard work you are already doing, you can help your audience find you more easily and ensure that your content does the work.