Strategies That Inspire Strategic Thinkers

These strategies will definitely spark your creative energy.

Developing and maintaining a marketing campaign that suits your intended audience requires a lot of time and effort. However, as strategic thinkers, greater attention is given to developing marketing campaigns. However, we are always looking for ways to achieve important competitive advantages.

However, there are times when we all hit the proverbial wall. When you are in this situation, you should look at fifteen marketing strategies that will surely stimulate your creative energy.

1. Partner with allies.
Marketing partnerships offer a number of advantages for marketing campaigns. For starters, when you work with other people, you tend to provide better content. In addition, it is cheaper to build marketing partnerships, become more successful quickly, and introduce your brand to a new audience.

For example, before being acquired by eBay, Half.com worked in the city of Halfway, Oregon, to change its name to Half.com and receive shares, internet access, and other offers. Tactics attract a lot of attention when renting school books. Another example is the collaboration of Converse with Guitar Center to record music titled "Rubber Track". The content is then used to create a series of YouTube videos that focus on musicians.

2 Embrace user generated content.

According to 839 million years of research, they spend 5.4 hours a day on content created by their colleagues. This corresponds to 30 percent of their total media time and is only combined by all traditional media (print, radio and television, 33 percent). "In the same survey, the millennium reported that the UGC had a 20 percent greater influence on their purchasing decisions than any other media."

You can make customers share personal stories (Estee Lauder's international breast cancer campaign), share ideas (exchange Salesforce ideas), and give them tools that they can use to promote you (Nissan campaign) VersaVid, on Instagram and Vine shared) or with humor (Doritos Roulette bag).

3. Collaborate with influencers.
Another way to attract new audiences and increase brand awareness is to work with the best influencers in your industry. Lowe's hardware store allows "mom's top designers and bloggers to use her Instagram account for several days." By sharing inspirational content with this influencer, Lowe can reach a new audience.


4. Help customers solve a problem.

In HubSpot it is said perfectly: "You are in business because you offer solutions." Among other things, you can help customers solve problems by doing the following things: creating content, containing content; To offer exclusive ones that make their lives easier; listen / respond to them; or create applications / tools.

You can also create campaigns like Orca Chevrolet in Brazil. The company partnered with a local towing company and rescued heavy drivers who arrived at the new Orca. Chevy not only saved the day, but also gave the driver the opportunity to test the car.

5. Let customers interact.

Regardless of the product or service you offer, your customers want to interact with your company or at least with other customers. For example, AMC has developed an online tool that you can use to be a crazy person. American Express connects small business owners with each other and with useful resources through its OPEN forum.



6. Experiment with new channels and platforms.

Try new channels and platforms to promote your brand. As Claire McDermott, chief editor of Content Officer and owner of SoloPortfolio, stressed at the Content Marketing Institute, Four Seasons introduced the Pin.Pack.Go program on Pinterest. It was the first campaign in the industry with which guests could jointly travel customers through Pinterest.

7. Take a bite out of Apple.

Apple deserves special mention, especially because it's a brand that has spawned generations of lifelong supporters. How did you do that? Do you remember when the iPod was introduced? Apple's iconic strategy now includes empathy, focus, and dynamism in using the silhouette of people who enjoy iPods. This might not be the best MP3 player, but it has created brand awareness that has helped dominate the market.


8. Have fun.
You may not have heard of Dollar Shaving Club until the company released this funny video on YouTube. The company continues to move into the shaving industry. Taco Bell and Old Spice are other examples of companies who enjoy their marketing campaigns. Even campaigns that you don't expect will be active.

Caterpillar launched the Built for It campaign, in which five Cat construction tools played the giant Jenga game.

9. Involve employees.

Let employees become champions and your best brand attorneys. This is what happened to Caterpillar's Built for It Campaign. Videos benefit from brand loyalty, which motivates them to share videos with friends and family.

10. Be a little strange.

You don't have to always be on the safe side. Sometimes you want to think outside the box and be a little weird. For example, to launch the new FM 96.3 radio station in Glasgow, Scotland, stations install empty guitars throughout the city. Catch? There is a sign on each shelf that says "Free Air Guitar. Get one." It's unique and very tailored to the brand - who doesn't play a small air guitar when listening to the radio?

11. Don't forget existing customers.
I know it is important to win new customers if you want your business to grow. But don't forget which customers you already have. As Bel Beth Cooper points out in a blog about buffers, you can use the funnel approach. This might include making customers feel like they are part of an exclusive club, giving them something special and feeling like a VIP.

12. Use big data to target customers.
With Big Data, private customers can now target certain customers. Red Roof Inn uses canceled flight information to send messages to stranded passengers. The pizza chain uses data to send vouchers to customers who suffer from bad weather or power outages. In short, big data can predict purchasing trends. With this information, you can reach consumers before searching for your product or service.

13. Enter the concrete forest.
You can still do offline marketing to make noise about your product or service. For example, you can hire an artist to paint a mural (of course with permission). You can also take the Citi Bicycle Route. Attracting cyclists with your logo or name is a smart way to get attention. Another good example is the Copenhagen Zoo collision with city buses that seemed squeezed by a giant boa.


14. Touch nostalgia.
The entrepreneur shared an interesting finding from the Journal of Consumer Research. The study found that "People who are asked to think about the past are willing to pay more for products than those who have to think about new memories or the future; other experiments show an increased desire to give more money to others after remembering a nostalgic event." that's why brands like Coca-Cola, Calvin Klein and Internet Explorer launched campaigns that brought the millennium back in the 1990s.

15. Tell a story across the media.
Storytelling is one of the most effective methods of marketing. But how do you update it? Axis Susan Glen is a perfect example of a modern story shared by various media platforms. If you don't remember, Ax remembers the girl who ran away. Instead of just repackaging the content, the story is told differently on different channels. There are also 60-second films, interactive billboards in Times Square, and unforgettable memes.

Last thought.
Hitting a wall with your marketing efforts can make your business freeze and increase frustration. You need to think strategically about everything you do and build a strategic culture with your business. What tactics do you use to bring your marketing to life?

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